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“救火队员”华丽转身,7家店加盟仨品牌,看他玩转房产新经纪

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超过1000倍的能力是一个人的底层操作系统。一个人的精神结构是他的基本操作系统,它决定了他将成为什么样的人以及他将取得什么样的成就。

。作为一名企业家,什么样的斗争是企业的基础,为什么奋斗者感到自豪?答案在他脑海中逐渐清晰。

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真正的斗争者必须首先走正确的道路。

2008年,徐波毕业进入房地产经纪行业。当他第一次进入社会时,他就像一张白纸,但业界教他不要“干净”。吃差异和混乱是许多经纪人的常见伎俩,徐波对他对日常生活的了解越多越不安。 “我对这个行业的前景特别乐观,但我不认为这样的服务提供商会走到尽头。”

所以,2014年,徐波创办了这个城市的家,希望成为一个不同的房地产经纪品牌。

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早期的城市商店

红线,“在最初几个月,公司的收入至少损失了100万。”回顾一年的决定,徐波并没有后悔。他坚信,凭借团队的服务和精神,他可以来回赚钱。

然而,他也承认他对经纪人的内心感到内疚。 “这些想法不一致,我会尽力为每个人增加福利。”例如,他将亲自将所有经纪人送到家乡,并附上一个。致合作伙伴的致谢函。

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徐波致2018年店内每位代理商的信件

如今,公司正在发展得越来越好。徐波已经开始计划建立伙伴关系,让加入世界的兄弟们成为企业家的合作伙伴,享受未来的红利。

真正的奋斗者必须为客户创造价值。

In the four years from 2014 to 2018, the number of stores in the city home has grown to five. Xu Bo has to do all the work of channels, business, and personnel. He used his supervisors and firefighters to describe himself, and he gradually realized the drawbacks of the single-store model. Agents will become more and more lazy and have less and no motivation to fight. "There was a broker who switched to express delivery and touched me very much. When he was a broker, he was too lazy to be hopeless, but the delivery was very diligent. He smashed 20 pounds in January."

Why is there such a big change? The low frequency of real estate transactions and long payback period are one of the reasons, but the most fundamental thing is that many brokers just stare at the money in the customer's pocket, instead of creating value for the customer, and the mechanism does not insist on creating value for the customer. The broker's timely and positive feedback.

This is also an important reason why Xu Bo chose to enter the shell platform. Of course, this is a postscript. Really prompted Xu Bo to make up his mind to join the big brand because of the concentrated outbreak of the company's risk events. "Because of the broker's chaotic commitments, business processes are not rigorous, etc. the transaction is terminated or even involved compensation, there have been more than a dozen orders, which reflects a lot of loopholes." At first, Xu Bo hopes to build a system and standardize by absorbing a group of outstanding talents. Later, I found it difficult to do it on my own.

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The 17th Anniversary of the Chain House, Xu Bo and Zuo Hui Photo Gallery

In 2017, we insisted on the first-time attempt to join the chain model. Zhengzhou was the pilot city. On September 25th, 70 stores opened. By 2018, shells were found, and the first million stores on the platform were born. But at first, Xu Bo struggled for a year in joining the incident. He didn't dare to act rashly before he figured out what changes the shell could bring to the city home and how much the platform would push it.

Opened up, the broker's online and offline efficiency increased by N times, and the business actions and roles were split into fine details. From the entry of the listing, the actual survey, to the look and deal, the value created by the broker for the customer has a value return. ”

xx集体斗争是新时代斗争成功的关键。

目前,壳牌郑州站拥有9个新的经纪品牌和959个连锁店。与大多数店主不同,徐博的七家门店已加入连锁店Deyou和Fang Express。可以说,在外壳的大平台上,城市家庭已经形成了自己的小生态。

徐波之所以主要是基于两个方面,一方面,根据品牌规则,同一品牌商店的密度不能太高;另一方面,虽然品牌坚持外壳的规则,平台是统一的,他也想看看每张卡的独特之处,以及C端的品牌影响力是什么?

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City House团队参与了shell搜索游览

进入平台后,徐波的野心也随之增长。不仅因为球队规模翻了一番,更重要的是,徐波已经看到了球队的热情和信心。 “现在每个人眼中的光都非常明亮,它更能克服困难。”

团体斗争需要更积极的学习,徐波已经从壳牌华侨学校的“与华侨系列合作创作工作坊”中受益。贝壳邀请优秀的店主配合头脑风暴形式来完成共同创作。 “主要成就是商业圈经理和店主是从关键任务和关键指标的角度定义的。这正是困扰我的问题。“徐博将与团队分享所有奖励,并要求团队抓住平台。每一次提升自己的机会。

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郑州结合花桥活动照片

平台规则的约束力也让徐波放下警报,敢于让团队共同成长。 “在过去,当经纪人的翅膀很难受的时候,他独自飞行。他还带走了一群人并领薪。壳规则对每个人都是一种保护,做恶的代价更高。”/p>

几个月前,徐波刚刚任命22岁的商业圈经理李胜金成为市政府新房团队的负责人。 “他的商店是公司的最高表现,我相信他可以胜任新挑战,当然,我也会帮助他把握方向和节奏。”

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壳牌南区奖励大会,左起第三位是李胜金

徐波感叹道,“一年的增长率是过去10年,就像练习武术的突破一样!”今年6月,徐博的三家门店分别位列郑州的十大表现,而且总的表现超过了300万。所有这一切都是团体斗争的胜利。

最近,徐波前往深圳访问华为。当他看到“基于斗争”这句话时,徐波突然发现了志同道合的感觉。无论哪条线路,一群走在正确道路上并为客户创造价值的奋斗者都可以走到尽头。