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农夫山泉与外卖代运营标杆服务商食亨达成战略合作

近日,中国最大的外卖服务提供商 Food Heng正式携手着名饮料品牌“农夫山泉”,双方达成战略合作。合作后,世恒将为“农夫山泉”品牌提供优质,优质的在线运营服务,帮助品牌共同拓展网上外卖业务,打造外卖“农夫山泉”的品牌形象。平台。

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农夫泉有限公司是中国20大饮料之一,专注于饮用天然水,果蔬汁饮料,特殊饮料和茶饮料等各种软饮料的研发和推广。农夫山泉坚持“天然,健康”的产品理念,不使用城市自来水生产瓶装饮用水,也不添加任何人工矿物质饮用水。坚持水源建设和水源灌装,确保水源完成产品的生产过程,确保所有农夫泉都是天然的弱碱性水。通过建设八个优质水源进行大规模生产,产品分布到全国各地。

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随着互联网餐饮时代的到来,新零售业态的加速发展正在改变人们的生活,为零售商带来新的机遇。人们的需求从普通的互联网购买第二天,现在到更快速,高效的即时交付;交付方式的变化,交付速度的不断提高,新零售业的界限不断扩大,线上线下界限变得更加模糊。

“农夫之泉”品牌多年来一直在不断创新,并不断从产品类别,消费群体和商业场景中脱颖而出。现在,消费者在进入官方在线外卖平台时可享受便捷的送货服务。

Established in 2017, Shiheng (Shanghai) Technology Service Co. Ltd. is headquartered in Shanghai and currently employs over 800 people. It serves more than 1,200 domestic well-known catering and new retail chain brands and single stores, tens of thousands of stores, and its service network covers more than 240 major cities nationwide. The total financing amount is several hundred million RMB, and the company's valuation is nearly RMB 2 billion. Earned several head capitals such as Sequoia Capital, Gaochun Capital, TPG Softbank Joint Venture Fund and Yuanxiao Capital.

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As a big data-driven catering and new retail online operation service provider, the tens of millions of “i-food” information center of the company is currently handling more than 1 billion pieces of data per day. Second-level processing for operational details, multi-dimensional analysis of user data, product data, market data, gradual refinement of standardized products, provision of stereo services through data and systems, development of industry standards and rules, from integrated fine-generation operations services , Shiheng gives the brand a good, professional and effective service experience.

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The rich product line of “Nongfu Spring” + the online operation service of the food and hen system can provide convenient and reliable guarantee for various consumption scenarios. This cooperation will be promoted to the East China region with Shanghai as a pilot city and gradually cover the whole country. In the future, Shiheng will help “Nongfu Spring” to fully open thousands of stores under the line and online, and establish the official authorized store of Nongfu Spring; fully cooperate with the brand construction and consumer education of Nongfu Spring to complete the closed loop of consumption. Actively explore new channels and empower online platforms to bring more possibilities to new retail. Looking forward to the future, the “Nongfu Spring” brand can collide with food and food to create more sparks of cooperation.

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